The Goods Are Odd

This summer I spent a lonely week with a terrible cold. I passed the time watching the first three seasons of Bewitched, the old sixties sitcom. I got through so many episodes because, as the show progressed, I felt like I was getting a different impression of Samantha Stevens than I had ever before (since watching Nick at Night as a kid, that is).

I think we now have something to learn from Samantha and her struggle with the instantaneous rewards of her magic. As a witch, Samantha has the ability to conjure up whatever she would like, anytime, anywhere. Her magic makes life fun and easy, and who would give it up? Many critiques of the show lament that in a burgeoning feminist era Samantha is forced by her husband to give up her magic, and thus her independence, to be the picture perfect suburban housewife. This point fails to give Samantha agency over her promise to stop using magic for everyday things.

As I lay on my couch sick as ever, home alone, wishing I hadn’t made so many dishes fixing myself chicken soup from scratch, I saw that Samantha (magically immune to mortal sickness) wanted to work, she wanted to do things by hand with her own skill and body. By (trying to) give up her magic she was claiming her independence from her mother, her upbringing, and- importantly, from the instant, no effort life that sixties consumer culture was selling to women.

There is an interesting mess of consequences that came from the post-war production of consumer goods and technology and the intense marketing of these products to women. This marketing, combined with women being interested in, and allowed to, or obligated to work outside the home, successfully undermined the skill of the domestic realm while also allowing women to expand outside of it (the home that is). It is relevant to us now because most of us are living without necessary skills to live a life that is not dependent on consumerism. We have to buy things from other people, usually large companies to cover our most basic needs.

Knowing the role of marketing, pushing tv dinners and touting new gadgets, in the Bewitched era I think it is commendable for Samantha Stevens to pursue a more hand-made life. Granted, at those time she back-slides and does up a whole clean house, new dress, and elegant dinner in one nose twitch, the audience was more entertained and probably reassured knowing that, while maybe eating their tv dinners, even the best wives wouldn’t do all the work if they didn’t really have to.

Is Samantha Stevens a good example of how we should live today, no. But I think she is an unexpected reminder how liberating and often positive it can be when we don’t always take the easy way in life, especially when it comes to our kitchen and our food. We are happier people when we put time, effort, and skill into basic tasks and the fact that we do very little of that puts us in an interesting mess indeed, and the history of all that is something I plan to explore/discuss further (sneak preview…new book called the Radical Homemaker, learn more here).